As a dentist, you likely recognize the importance of building a positive footprint both in your community and on the Internet. As a professional, you do your best to ensure everything runs as smoothly as possible to provide patients with not only stellar services, but also a genuinely pleasant experience at your office.
In addition, the online world is so vast that something as simply as a wrong phone number or address in an online directory could turn a potential new patient towards another dentist in the area. It is extremely important that your online reputation put your practice in a positive light and provide anyone looking for a new dentist with correct and consistent information.
Patients that have a pleasant experience in your office will generally not share their pleasant experience through a positive online review. Unfortunately, good service is taken for granted. On the other hand, if a patient has a less-than-positive office visit, it is common for he or she to go out of their way to share the bad experience across the Internet.
The Internet is an international entity with underdeveloped regulatory laws and the result is that anyone for any reason can leave a positive or negative review without consequence to the person leaving the review. In the meantime, if negative reviews are left, your business suffers unless you have a very simple method that can address negative reviews and more importantly, generate new, positive reviews.
My Dental Reputation is a service that InfoStar developed which effectively identifies and helps address negative reviews and also makes it extremely easy to generate positive reviews across popular review outlets.
My Dental Reputation FEATURES
New Review Alerts
A one-of-a-kind automated alert system watches for new reviews and sends quick notification to an in-house specialist who will analyze the review.
Identify & Address Negative Reviews
If a negative review is left by a patient, we will direct a necessary course of action and immediately contact you. Oftentimes we are able to increase the star-rating of the review or have the review removed.
Generate New Positive Reviews
We provide an easy-to-use, intelligent and non-invasive review request tool that generates positive reviews across the gamut of review outlets.
Promote Your Positive Reputation
Positive reviews are also shared to your website and across your social media accounts to maximize exposure.
Online directories such as Google Maps, Yelp, Yahoo Maps, Yellow Pages, etc. are among leading sources patients will use and see when searching for a new dentist so it is essential that your contact information within these directories is correct and consistent. Unfortunately, there are times when directories are fed incorrect information that then spreads throughout the Internet leaving you with inconsistent and incorrect information.
This is a very dangerous situation when it comes to how often this information is accessed as potential new patients do their research. Incorrect information will lead to missed opportunities and consistency ensures that major directories give potential new patients the correct information and share this correct info with smaller directories.
Our Online Profile Manager ensures your practice information is correct and synchronized with large online directories thus ensuring potential new patients who are searching the Internet for a new dentist have quick and true information to your front desk. Smaller directories regularly scan and update their information based upon the more popular directories like Google Maps thus extending the reach of your online information.
Each month, the Online Profile Manager checks for inconsistencies with directories and fixes any anomalies that present themselves for any reason. It is not uncommon for directory data to change via patient input, data scrubbed from various sources, etc. so the active synchronization of correct data is essential to ensure your directory information stays correct and synchronized throughout.
Beyond correcting online directory data, InfoStar takes your online directory presence to the next level by branding your online directories (where available) with your logo, office interior photos, staff photos, etc. so that you stand out even more next to less impressive listings that offer less information.
InfoStar knows just how important it is to track the numbers ESPECIALLY when it comes to Internet marketing. You should know exactly where your money is going and what you are getting out of the services you spend money on. Therefore, we supply you with a monthly report that pulls in REAL results from the marketing services you have through InfoStar.
If that isn't enough, you have your own personal representative who will gladly go over your reports to help explain how the services are performing and work together with you on any new and exciting marketing ideas.
Let Us Show You How!