Useful information before contacting the practice.
- Periodontal and implant service information
- Practice video and treatment-specific video content
- Articles placed with the subjects they explain
- Appointment and consultation request paths
Dental · periodontics · Modesto, CA
Central Valley Perio
Central Valley Periodontics & Implants needed a website that reflected its modern practice and gave patients and referring offices direct ways to take action online.
Since 2017, InfoStar has supported the website, secure patient and referral forms, SEO, AI search optimization, new content, and reporting as the practice has evolved.
Project details
- Client
- Central Valley Periodontics & Implants
- Industry
- Dental specialty, periodontics
- Where
- Modesto, California
- Working together since
- 2017
- What we built
- Custom website, bilingual patient forms, secure referring-office referrals, and an ongoing content program
- Services used
- Website design, secure forms, SEO, AI search optimization, and reporting
Starting point
The old website did not reflect the practice patients would visit.
InfoStar met Dr. Clarke Filippi and Stacey Filippi in 2017 after a Seattle Study Club event and began the project alongside dental consultant David Schwab.
The existing site was dated and did not communicate the level of technology, care, and service inside the practice. The replacement needed to answer patient questions, organize a growing collection of articles and videos, and move both patient paperwork and professional referrals online.
That initial website became the foundation for an ongoing program covering content updates, design revisions, search visibility, AI search optimization, and monthly analytics reporting.
Website and content
New material is designed into the site instead of added as an afterthought.
Practice video, before-and-after case videos, educational articles, service information, and milestone updates each have a clear place and purpose.
A direct, secure professional referral path.
- A purpose-built referral form
- Patient and referring-office details collected together
- A defined path instead of paper or an improvised form
- Information delivered through a secure process
25
Practice milestone
InfoStar also redesigned portions of the website to recognize Central Valley Perio’s 25th year in practice while keeping the established site familiar to returning visitors.
Secure intake
The practice’s own forms became clear online workflows.
InfoStar converted the practice’s existing paperwork into secure digital forms rather than forcing the team into generic templates.
New-patient forms are available in English and Spanish. The questions and organization stay familiar to the practice team, while patients can complete the process online. A separate secure form gives referring practices a direct way to send patient referrals.
The practice’s real paperwork set the structure.
Fields and organization were based on the forms the team already knew how to review and manage.
Patients choose English or Spanish.
Both versions use the same secure intake process and are available directly through the website.
Referring offices use their own dedicated form.
The professional referral path is separate from patient forms and built around the information the practice needs.
SEO and AI search optimization
The supplied captures show visibility in Google and ChatGPT.
These are observed results for specific searches, not a promise that every person will see the same order or recommendation.
Search and assistant results can change with the wording of the question, location, account, and time. InfoStar added AI search optimization to the practice’s existing SEO service without an additional service fee.
Website evolution
The site continues to change with the practice.
The work has moved through several website iterations while preserving the information, tools, and familiar workflows the team relies on.
Initial website
A modern public presence replaced the dated site and gave patients clear service information.
Paperless intake
English and Spanish patient forms and the referring-office path moved important paperwork online.
Ongoing content
New articles, videos, services, and practice information are integrated where visitors will use them.
25th-year update
Selected areas were redesigned to recognize the practice’s silver anniversary.
Working relationship
The practice, its consultant, and InfoStar work as one project team.
Central Valley Perio brought the clinical direction and source material. Dental consultant David Schwab contributed to the project, and InfoStar turned those inputs into a cohesive website and ongoing search program.
That collaboration matters when new articles, videos, services, or milestone material arrive. The work is reviewed in context so each addition supports the rest of the site rather than becoming an isolated page or media library.
The relationship began in 2017 and continues through website revisions, content additions, secure forms, SEO, AI search optimization, and monthly analytics reports.
Ongoing access
Reporting and requests stay visible to the practice.
- Monthly website analytics reports
- Access to patient form submissions
- Access to appointment and consultation requests
- Continued support for new pages, articles, and videos
Google review
“Mike and his team at InfoStar are the best. I totally trust them with my website and e-mail services. I would highly recommend them to anyone looking for first class website development, SEO and online marketing.”
Working together since 2017 through several website iterations and an expanding search program
Ongoing website and search support
One relationship supports the public site, secure workflows, and search visibility.
Central Valley Perio has moved through several website iterations as online expectations and the practice itself have changed.
InfoStar continues to integrate new material, maintain the secure patient and referral paths, support SEO and AI search optimization, and report on website activity.
Free consultation
Need the website and search program to support the same practice goals?
Tell us about your patients, referring offices, content, and current visibility. We’ll recommend what belongs in the project and provide clear pricing and a timeline.
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