Services · ROI Tracking & Reporting
Marketing reporting that connects spend and visibility to customer response.
InfoStar brings calls, form submissions, advertising conversions, and available lead-source data into one reporting view, then explains what changed and which decisions the evidence supports.
Call or text 916-988-2323.
Calls, forms, advertising, and lead-source tracking.
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Search visibility and organic inquiries
SEO reporting includes rankings and search visibility alongside calls and form submissions attributed to organic traffic.
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Form submissions
Forms can record a submission and its available source data when it happens.
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Advertising responses
Campaign reporting combines the available conversion data from Google and Facebook and Instagram with tracked calls and forms.
Response reporting is not the same as complete financial ROI. Calls, forms, and qualified inquiries show marketing response. Calculating revenue return also requires reliable sales, appointment, or closed-business data from the client’s CRM, practice system, or sales records.
Marketing reports
Monthly marketing performance reports.
Each report uses plain language to show what happened, which definitions were used, and what we recommend doing next. If you would rather talk it through, call or text us.
We also identify attribution gaps, tracking changes, or missing sales data that affect how confidently a result can be interpreted.
For the Citrus Heights Chamber of Commerce, InfoStar provides Google Analytics reporting on website traffic and popular pages as new features are added. Read the case study.
For Cary Plastic Surgery, reporting covers website visits, popular pages, and consultation submissions while procedure content and search visibility continue to expand. Read the case study.
For RCPD PAL, the internal dashboard organizes membership and event information and authorized staff can export data for organizational reporting and funding applications. Read the case study.
From inquiry through follow-up
Goodwin-Cole: tracking leads from inquiry through follow-up.
For Goodwin-Cole, qualified Meta advertising leads enter a shared record and a sales rotation distributes them evenly. Each salesperson has a dedicated lead sheet, receives assigned inquiries by text, and can track status. Scheduled appointments can sync with the company’s internal systems, while prospects who are still deciding can enter automated follow-up.
Reliable definitions
Keep lead counts honest.
Define what belongs in the report.
Our forms use anti-spam protection, and suspected sales solicitations are reviewed separately from legitimate inquiries. Where call tracking is included, the call platform can help classify calls and forms. Social lead forms may collect qualifying information and use phone verification where the platform and setup support it. We document the method used for each campaign.
Campaign decisions
How reporting changes the marketing plan.
You read the same report we do. Changes in visibility, spend, inquiries, lead quality, and available sales outcomes inform what we maintain, test, reduce, or expand next.
Free consultation
Let’s discuss what you want to track.
Tell us which marketing you use and what you want to measure. We’ll recommend the tracking and reporting that fits your business.
Discuss Tracking & ReportingCall or text InfoStar Productions LLC
Mon–Fri 8am–5pm PT. You’ll reach our team directly.