Website
A custom website planned around your audience, services, content, and what visitors need to understand or do.
Website design & developmentWhy InfoStar
An experienced team that gets to know your business and stays involved.
InfoStar is a family-owned digital agency serving businesses across the United States since 1993. We create custom websites, provide digital marketing, and build or connect business systems based on what each client needs.
Call or text 916-988-2323.
InfoStar track record
- In business since 1993.
- 5.0 Google rating
30 reviews - 5.0Yelp rating
10 reviews - 9 yearsaverage client retention
Website, marketing, and custom systems
InfoStar can provide one service or coordinate several.
That could mean a new website, digital marketing, a custom system, or connections between tools your business already uses. We learn how your business works, then explain what we recommend, what it will cost, and how long it should take.
Digital marketing
SEO, AI search optimization, advertising, social media, and review management help people find your business, understand what you offer, and decide whether to contact you.
Search and visibility servicesCustom systems
We can build or connect tools for secure forms, routing inquiries, scheduling appointments, follow-up, and other day-to-day work.
Custom systems & integrationsTracking and reporting
When a project includes tracking, reports can bring together calls, forms, campaign activity, and available sales information.
ROI tracking & reporting
Client example
Goodwin-Cole needed its website, marketing, and sales process to work together.
- Website
- Custom product site and sales galleries.
- Marketing
- SEO and Meta advertising.
- Lead system
- Qualification, assignment, alerts, appointments, follow-up, referrals, review requests, and reporting.
- Launch
- About 45 days from the first mockup to launch.
We can do it all
What InfoStar has built for clients with very different needs.
Dental referrals and integrations · client since 2017
teamPerio: one website for patients and referring dentists
teamPerio needed one website for patients and referring doctors. The first version launched about 30 days after the initial mockup; later work added secure referrals, Dentrix-connected follow-up, and a study club system.
Ongoing website and marketing · client since 2017
Central Valley Perio: website and marketing support since 2017
The work includes bilingual secure patient forms, a referring-office form, articles, video, SEO, AI search optimization, monthly reporting, and ongoing design updates.
Custom directory platform · wireframes to launch in about 60 days
USGolfCourseGuide.com: a searchable directory and admin platform
InfoStar built the public directory and administrative back end for more than 15,000 course records, with GPS search, public corrections, sponsored listings, payments, and staff review tools.
Website and custom system · initial launch in under two months
RCPD PAL: registration and reporting in one system
InfoStar replaced separate registration and event spreadsheets with one public website and staff system. It handles local eligibility, attendance limits, approved-group notifications, dashboards, and exports.
Ongoing support
The same people get to know your business and continue working on your project.
Your account is not passed from one account manager or team to another. The people who learn your goals, how your business works, and the history of your project remain involved when you need help.
Call or text the people who know your project.
916-988-2323 reaches us directly. Your question goes to someone who already knows that part of your project.
Most routine website edits sent during business hours are completed the same business day.
This means updates to information already on the site, such as staff details, hours, services, or offers. Larger changes take longer; we will explain the price and timing before we begin.
Before we begin, you will know what we are doing, what it costs, and how long we expect it to take.
Your proposal also identifies recurring charges, anything we need from you, and any third-party costs.
Our story
How InfoStar’s services expanded since 1993.
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1993
InfoStar begins with Showcase.
Greg Sconce founded InfoStar with Showcase, a reception-area presentation that helped dental practices explain treatment, technology, staff, financing, and before-and-after cases.
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2000
InfoStar puts dental practices online.
InfoStar built websites for some of the earliest dental practices on the internet, giving them a new way to reach people in their communities.
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2002
Mike joins InfoStar.
After Greg saw his grandson building a website at a birthday party, he hired Mike to work on client sites after school. Mike immersed himself in design, code, and how the internet worked.
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2007
The Dental SideKick brings education chairside.
Developed with dentists, the multilingual, multi-disc system made it easy to explain treatments and alternatives in the operatory and email information to patients.
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2007
InfoStar starts a social media department.
When Facebook introduced Pages for businesses, InfoStar began creating and managing dental clients' presence on the platform.
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2008
Dentist Network Online launches.
InfoStar created an online dental directory exclusively for its clients, giving patients another way to discover a practice.
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2008
Audible websites make dental sites more engaging.
InfoStar's Flash websites paired high-end visuals with spoken service explanations so visitors could quickly understand a practice.
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2008
InfoStar establishes an SEO department.
Mike turned early search discoveries into a dedicated service that helped dental clients appear on Google, even when their Flash websites could not be crawled.
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2010
Websites adapt to phones and tablets.
As mobile browsing grew, InfoStar first served separate desktop and mobile sites, then moved to responsive websites that adapt across devices.
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2010
Social media expands into paid advertising.
When Facebook introduced paid advertising and sponsored stories, InfoStar paired clients' business pages with campaigns that later expanded to Instagram.
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2010
Google Ads adds another path to new patients.
InfoStar began managing pay-per-click campaigns so dental practices could appear immediately for relevant searches, often alongside their organic listings.
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2011
Showcase and SideKick move to the cloud.
Cloud versions eliminated disc installations, enabled instant updates, and made the tools available on tablets and screens throughout a practice.
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2015
Greg and Mike become business partners.
After years working across InfoStar's departments, Mike partnered with Greg and began learning how to run the company.
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2017
Local search expands into the Google Map Pack.
InfoStar's SEO work expanded to help clients compete for the three local listings shown beside the map, in addition to traditional organic results.
Current client example: Central Valley Perio.
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2018
Greg retires and Mike becomes owner.
Mike became president and owner of InfoStar, carrying forward Greg's customer-first approach as the digital marketing industry grew.
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2022
InfoStar begins building for AI search.
As generative AI grew, InfoStar began applying AI inside the company and helping clients become easier for systems such as Google, ChatGPT, and Claude to understand and recommend.
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Today
Full steam ahead for every client.
InfoStar has grown far beyond dental patient education and now builds custom websites, digital marketing, and business systems for organizations across the United States.
What clients say about working with InfoStar.
Google review
“Mike and his team at InfoStar are the best. I totally trust them with my website and e-mail services. I would highly recommend them to anyone looking for first class website development, SEO and online marketing.”
The work: the Central Valley Perio case study, including the custom website, bilingual secure patient forms, professional referrals, ongoing content, SEO, and AI search optimization.
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Google review
“This company is amazing! They are professional and their work is not only done in a timely manner but they are extremely talented in their designs and concepts. Working with Misty and Allison has been a dream. Our website is constantly changing and updating with the nature or our work and they are always on top of it, and even send us reminders form time to time! If we could give more than 5 stars we would.”
The work: the RCPD PAL case study, including secure family registration, local eligibility checks, event tools, notifications, reporting, and export.
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Free consultation
Tell us what you need to build or improve.
We'll discuss what you have in mind, explain what we recommend, and tell you what it will cost and how long it should take.
Request a Free Consultation