Industries · Contractors & Trades
InfoStar combines a project-focused website, local search and advertising, inquiry qualification, lead assignment, follow-up, and reporting for contractors and the trades.
Call or text 916-988-2323.
Who this is for
We work with electricians, plumbers, HVAC companies, general contractors, and manufacturers whose sales begin with an inquiry or estimate request.
For local service companies, the website should clearly present services, service areas, social proof, and the estimate process. Manufacturers and project-based contractors may also need product details, specification resources, territory routing, or distinct content for residential and commercial buyers.
Goodwin-Cole makes residential and commercial shade products, including pergolas, slide-wire canopies, awnings, and shade sails.
We built its custom website in about 45 days, including galleries the sales team can use at home shows and expos. Search work, Meta advertising, lead assignment, follow-up, referrals, reviews, and reporting support the website.
Sconce Electric serves Sacramento, Placer, and Yuba counties with troubleshooting, power upgrades, lighting, wiring, and commercial electrical service.
The website organizes those services and keeps phone, email, and free-estimate paths available throughout.
The lead system
This is the qualification, assignment, and follow-up process built for Goodwin-Cole.
Goodwin-Cole’s Meta advertising forms ask approved qualifying questions. Qualified submissions enter a shared lead record that Goodwin-Cole and InfoStar can review.
The system assigns each qualified inquiry, sends an acknowledgment under that salesperson’s name, and texts the inquiry details to that person.
Each salesperson has a dedicated lead sheet for status notes. When a qualified prospect schedules an appointment, the details are synced with Goodwin-Cole’s internal systems.
With appropriate permission, prospects who are still deciding can receive email follow-up based on the products they considered. See the complete case study.
What we build
Each service is scoped around the work, service area, sales capacity, and lead value the business wants to pursue.
Built from the ground up to explain the work, establish service-area fit, show relevant projects, and provide a clear estimate-request path. See website design & development.
We optimize the website and business listings for the services and locations customers search. See the full approach on SEO.
Google Search ads can address active demand; Facebook and Instagram can introduce the work to relevant audiences earlier. Campaign forms can collect approved details such as service, location, timing, and project type.
Tracked calls and forms can show which campaign and search produced a response. Financial ROI also requires the business’s closed-job and revenue data. See ROI tracking & reporting.
A standard business website is typically $3,500 to $6,500 and typically takes 3 to 5 weeks from the first design review through final approval. SEO is typically $499 a month for one business. Management for one Google or Meta campaign is $1,000 to set up plus $299 a month, with advertising spend paid separately. See current pricing.
Sales-process planning
We plan qualification questions, assignments, notifications, and follow-up with the owners and salespeople who will use the system.
When you need a change, call or text us directly. Most routine requests submitted during business hours are completed the same business day.
Free consultation
Tell us what happens after someone requests an estimate. We’ll recommend the website, marketing, routing, or follow-up work that would help, with clear pricing and a timeline.
Discuss Your Contractor MarketingCall or text InfoStar Productions LLC
Mon–Fri 8am–5pm PT. You’ll reach our team directly.
